Please note that this was originally posted by Alisa Maclin on Smarter Commerce blog: http://bit.ly/1cYZfkG
Alisa Maclin, Vice President, Industry Solutions Marketing, IBM
On my return flight from IBM Pulse 2014 (IBM’s premier cloud conference) while watching the clouds pass and browsing shopping sites on my tablet to buy a raincoat I’ll need for an upcoming trip, I was again reminded how cloud-based solutions are transforming businesses and lives. A few tablet taps and, no worries, my new raincoat will be on my doorstep almost before I can unpack.
It’s exciting to think about what’s coming too. Capturing imaginations at Pulse was the Connected Car prototype demo. In the future, a network of these vehicles connected to the cloud would tap an array of real-time data from surrounding vehicles, upcoming traffic, road and weather conditions, and more to provide optimal routing and safe, fuel-efficient driving. New features can be added over the life of the vehicle, similar to adding an app to a smartphone. And, of course, many of the car’s functions and systems can be controlled or monitored via mobile devices.
Agility and innovation are keys to winning the race to differentiate. Whether delighting a customer in real time, reaching new markets, or collaborating with partners and suppliers across continents in the blink of an eye, every interaction is a moment of truth, and moments matter. From May 12-15, at Smarter Commerce Global Summit 2014 in Tampa, Florida, we will share how executives and professionals across industries and roles are using IBM Smarter Commerce solutions – nearly all of which are available in the cloud – to maximize the moment, and achieve a competitive edge.
For instance, Sanjay Gupta, Executive Vice President of Marketing, Innovation and Corporate Relations, Allstate, will share how Allstate leverages the power of Smarter Commerce. Many more exciting client speakers are signing up to share what’s working for their companies as well, and IBM experts will add their perspectives, and we’ll introduce some exciting innovations too.
More than 4000 are expected for the event. It will offer a unique agenda across marketing, customer experience management, eCommerce, procurement and supply chain management. I’d like to invite you to join us for an up-close look at the innovations that will enable you to shine when “Moments Matter” with customers and other key constituents. Hope to see you there.
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