Thursday, June 2, 2011

$3M Return On A $1.5M Investment

Social Software ROI is a challenge to calculate. I just came across this document from Forrester Research.  It is great because it outlines the financial benefits of using Social Business tools in a large multinational organization.

New product revenues, one of several benefits.  Click link above for full document.

A few points struck me about this analysis...

1. $3M return on a $1.5 investment.  Cool!
2. Very low recurring costs. (unique with IBM's perpetual licenses vs. others' high subscription fees)
3. Return on investment will only grow in the years to come.
4. The firm describes this as a cultural journey it is only now starting.